Four ways in, and the terms on each.
Listed in the order we prefer to be approached. Everything commercial attaches to research that already exists, and the full position is on the disclosure page.
Two of the four cost money and two do not. That is deliberate. The research is the product and it is free to read, so the paid work is the application of it inside one organisation rather than access to it.
Most conversations start in one of three places. A leadership team that has bought something and cannot tell whether it is working. A board that needs an independent read on a decision already in motion. Or an organisation sitting on data nobody has published and wondering what it is worth in the open.
The research, applied to one organisation
Half day, full day or a twelve month programme. We arrive with your AI estate mapped rather than described, show where you sit against your segment, and leave named owners against named processes.
One question, answered properly
Original research for a single client or institution. Scoped in writing, published under a distinct mark, delivered with the full method and every source.
Publish with us, on the open calendar
For organisations bringing data, access or domain expertise. Pick a slot from the 312 items already scheduled, or propose one.
An analyst walkthrough
Forty-five minutes on what we found, how we found it, and what we are not confident about. For a board, an investment committee or a newsroom.
How to choose
| If this is your situation | Start here |
|---|---|
| We have deployed things and cannot tell what is load-bearing | A workshop. The diagnostic alone usually settles it |
| The board wants an independent view before we commit capital | A briefing first, then commissioned research if the question is still open |
| Our sector has no published evidence and we hold the data | Co-authored research. It costs nothing and both names go on it |
| A vendor has quoted us a benefit number we cannot verify | A briefing. We will tell you the arithmetic ceiling in one call |
| We are an association and our members need research about themselves | Commissioned research, or a community partnership |
| We are writing a story and need someone on the record | A briefing. Journalists are never charged |
What we will not do
Sell a place in comparative research
Nobody buys a position on a Landscape, in a ranking, or on a map. There is no sponsored tier on any series.
Publish delivery work as research
If we built it, we do not publish it as independent analysis. Research and delivery never share a page.
Write to a predetermined conclusion
Commissioned research answers a question. It does not confirm an answer that was already decided.
Show a finding early
No subject, sponsor or collaborator sees a number before it publishes, including on work they funded.
Take an engagement we are not right for
The scoping call frequently ends with us saying the answer is already published, or that somebody else is better placed.
Sell or share your data
Enquiry details and subscriber records are never sold, rented or passed on.
Every item posts to LinkedIn on the day it publishes.
Six pieces a week, the charts as standalone graphics, and the arguments in full. It is the fastest way to read the record without waiting for Sunday.
Six pieces of research a week. One email on Sunday.
An organisation mapped, a failure documented, a category defined, an obligation explained, a company running AI in production, and an investor mapped by position. Free, and the archive is public.