Forty-five minutes with the person who did the work.
An analyst walkthrough of any published item or series, for a board, an investment committee, a leadership team or a newsroom. There is no charge.
What a briefing is
A conversation about what we found, how we found it, what we are not confident about, and what it means for the question you are actually asking. It is not a presentation of conclusions and there are no slides unless you ask for them.
The most useful part is usually the second half, where the questions get specific. Analysts are briefed to say when something is outside the evidence rather than extending the finding to be helpful.
What it is not
It is not a sales meeting and it does not become one. If a briefing surfaces work we could be paid for, we say so at the end and leave it there. Roughly a third of briefings end with us pointing at something already published and nothing else happening, which is the correct outcome.
Who asks for these
| Audience | What they usually want |
|---|---|
| Boards and committees | An independent read on a decision in motion, and the questions nobody internal is positioned to ask |
| Investment committees | Category maturity, deployment evidence and whether a market is a market or one syndicate |
| Leadership teams | What the failure record says about the thing they are about to do |
| Journalists and researchers | Method, sourcing and what a figure does and does not support |
| Policy teams and regulators | The obligation picture in one jurisdiction, and where the evidence is thin |
| Associations and chambers | A session for members on a published report, in their own language |
What to send us
The series or the item, and one line on the decision behind the question. That single line is what makes the difference between a briefing that recites a report and one that is useful, because it tells the analyst which half of the research to spend the time on.
Where the evidence does not support the question, we will say so in the call rather than afterwards. A briefing that ends with us declining to draw a conclusion is a briefing that worked.
Common questions
Is it really free
Yes, for every audience. It is how research gets used, and a research institution nobody talks to is not doing its job.
Can it be recorded
Yes, and you may use it internally. For external use, ask first so we can check the figures being quoted are current.
Can you brief on something you have not published
Only to the extent the evidence exists. We will tell you what is scheduled and when, rather than improvising a finding.
Will you speak on the record
Yes. Journalists can attribute anything said in a briefing unless we flag otherwise at the time.
Can several organisations join one briefing
Yes. Association and chamber sessions frequently run that way.
Request a briefing
Every item posts to LinkedIn on the day it publishes.
Six pieces a week, the charts as standalone graphics, and the arguments in full. It is the fastest way to read the record without waiting for Sunday.