Sales and business development

Who signs, from what budget, and who holds the veto

Three things you can do with this

1. The buyer of record and the budget line for each use case, at the level of the seat that signs.
2. The veto holder, which in regulated categories is legal or risk rather than the functional head.
3. The primary metric that buyer is measured on, which is what a proposal has to move.

What it costs

Nothing. Every research item, every category map, every failure case and the whole compliance calendar are open and free to read, with a citation string on each. We are paid through workshops and commissioned research, set out on the disclosure page.