Tell us what you actually do. Thirty minutes, no charge.
Each month we open a limited number of briefing slots on a published theme. Bring your deck, take thirty minutes, and make sure that when an enterprise asks us about your category, we know what you built rather than what your website says.
Thirty minutes, not forty-five
We have read your site before you join. The time is for what is not on it.
Free · remote · buys nothing anywhere else at the Forum
It is free, and it always will be. Slots are limited because our time is, not because they are for sale.
A briefing buys nothing. Not a level on your record, not coverage, not a mention, not a place in the Enterprise AI 100.
It is on the record. What you tell us informs our advisory, our research and our sessions with enterprises, attributed to you.
We sit in rooms where your category gets decided
Every week we are in front of enterprise buyers, investment committees and leadership teams answering questions about categories you compete in. The only question is whether we are answering from your material or from a conversation with you.
Guidance sessions
Enterprises bring us shortlists and ask what each vendor has actually built. A briefing is how your architecture, your real scope and your honest limits enter that conversation.
Category definition
We decide where category boundaries fall and what a use case is called. Vendors who brief us shape that taxonomy, because they tell us what the work actually consists of.
Published research
The series, the deployment studies and the market work all rest on understanding what is technically possible right now. Briefings are a large part of how we keep that current.
Being understood is not the same as being endorsed. A briefing means we can describe your product accurately when asked. It does not mean we will recommend it, cover it, rate it or mention it, and no part of the Index moves because you took a slot.
One theme a month. Apply against the theme you fit.
Themes are published a quarter ahead so you can plan. Twelve slots open per theme, and we fill them in the order applications arrive from vendors who actually fit it.
Claims and servicing automation
Insurance. Intake, triage, adjudication, subrogation and the servicing layer around them.
Agentic customer operations
Cross-industry. Agents that take actions in a customer workflow rather than drafting replies for a human to send.
Document and submission processing
Financial services. Trade finance, underwriting submissions, onboarding packs and the exception handling around them.
AI governance and model risk
Controls, evaluation, monitoring, audit trails and the tooling regulated enterprises are actually being asked for.
Clinical and care documentation
Healthcare providers. Ambient capture, coding, summarisation and anything that touches the clinical record.
Industrial quality and asset intelligence
Manufacturing and energy. Inspection, maintenance, yield and the operational technology layer underneath.
Outside these themes we take a small number of briefings from vendors building something we have no category for yet. If that is you, say so in the application and tell us what you think the category should be called.
Shorter than the industry standard, and deliberately so
Forty-five minutes exists because the first fifteen are spent on things we could have read beforehand. We read them beforehand. Send the deck, and the half hour is spent on what the deck cannot carry.
Who you are
Five minutes
Company, funding position, headcount, where you sell and the two sentences you would use with a buyer. We will stop you if you run long, kindly.
What it actually does
Fifteen minutes
The substance. Architecture, scope of autonomy, what sits inside your product and what you depend on, the workflow it enters and where a human still has to be.
Our questions
Ten minutes
Where it breaks, what it does not do, your deepest live deployment, and what your hardest customer asked you that you did not have a good answer for.
Information flows one way, with questions. We ask to clarify, and we will tell you what we do not understand. We will not give you feedback on positioning, tell you how you compare to a competitor, or advise you on your go-to-market. That is a different engagement and this is not it.
Send the deck. It is the single thing that makes this work.
Send it at least three working days before. We read it, and we arrive with questions rather than with a blank page. Vendors who send nothing get a briefing where we spend the first ten minutes establishing what everybody else established in advance.
- The architecture, honestly drawn
- Your deepest live deployment and its stage
- What sits outside your scope
- Where a human is still required, and why
- What is shipped against what is on the roadmap
- The market-size slide
- The competitor grid with you in the corner
- Logos without the deployment behind them
- A live demo of the happy path
- Anything that needs a salesperson to narrate it
What a briefing is not
Said plainly so nobody books a slot expecting something else, and so no buyer ever has to wonder what a briefing bought.
It is not verification
Nothing you say in a briefing enters your record. Levels are attained through examination under GAIF-VS, not through a conversation, however convincing the conversation was.
It is not coverage
We may never write about you. Briefing us does not create an obligation to mention you in research, in a session, or in the Enterprise AI 100.
It is not advice
We will not tell you how to position, where to play, or what a buyer wants to hear. We are listening, not consulting, and we do not take vendor guidance work in your own category.
It is not confidential by default
Briefings are on the record and inform our work, attributed to you. If something is under embargo, say so at the time and we will hold it to the date you give us.
Who we take briefings from
The same five categories the register covers. Within them, we take briefings from any vendor regardless of size, funding or whether they have ever paid the Forum anything, and we have given slots to companies with four employees and to ones with forty thousand.
- AI and Data
- Cloud and Infrastructure
- Enterprise Applications
- Security, Risk and Governance
- Business Transformation
Vendors who have commissioned verification receive no priority whatsoever, and vendors who have never paid us anything are not deprioritised. If that were not true, the briefings would be worth less to us than they are to you.
A decline usually means the theme, not the company.
Twelve slots against a category with ninety vendors in it means most applications in any given month do not get one. Apply again for the next relevant theme, and tell us if something material has changed since.
See the calendarRequest a slot
Tell us the theme you are applying for and what you would use the thirty minutes on. We come back within three working days either way, and a decline is a decline rather than silence. Send the deck once you are confirmed, at least three working days before.
What vendors ask before applying
Yes, permanently, and there is no version of this that becomes paid. We take briefings because we need to understand what is technically possible in order to do our work. Charging for that would mean hearing only from vendors who could afford to be understood, which would make our research worse.
No, in any respect. Levels are attained by examining a specific customer claim under GAIF-VS: the commercial record, then the organization's own answer. A briefing touches none of that. A vendor who briefs us brilliantly and commissions nothing has exactly the record they had before.
Because we read your material first. The usual forty-five exists to cover ground that a deck covers better, and the extra quarter of an hour is almost always spent on the sections you wrote for investors. Thirty minutes with preparation beats forty-five without it, and it lets us take more vendors.
No. We will tell you what we did not understand, which is sometimes more useful than feedback, but we will not advise you on messaging, segmentation or competitive strategy. We do not take vendor guidance engagements in your own category at all, so there is nothing we are holding back to sell you later.
Briefly, and only if it shows something a diagram cannot. Most demos in a briefing are a rehearsed path through a product, which tells us less than a frank description of where the product struggles. If you want to show the hard case rather than the happy one, that we will watch.
Two people, ideally one who built it and one who sells it. Three is the maximum. Briefings that arrive with five attendees tend to become presentations, and presentations use the whole half hour without telling us anything we could not have read.
It informs our advisory, our workshops and our published research, and it is attributed to you as a briefing. We keep notes and we keep the deck. If something is under embargo, tell us in the session and give us the date, and we will hold it.
Apply again for the next theme that fits you. Twelve slots against a category with ninety vendors in it means most applications are declined in any given month, and it is rarely a judgement about the company. Tell us when something material has changed, because that moves you up.
Occasionally, if you are building something we have no category for yet. Say so in the application and tell us what you think the category should be called. Those briefings are some of the most useful we take, because they are usually the first sign that the taxonomy needs to move.
Thirty minutes, once, and we stop guessing about you
Twelve slots a month, free, allocated on fit rather than on anything commercial. The next theme closes in a fortnight.