OpinionGo-to-Market

The CFO's Quiet Veto

AI budgets are increasingly killed not by the CIO but by the CFO — and not for the reasons vendors think.

The vendor pitch assumes the CFO objects to cost. The CFO objects to uncertainty. A $4M annual licence with a defensible ROI model passes. A $400K pilot with vague "productivity" claims does not. The discipline gap is what kills deals.
Filed underOpinionGo-to-Market

Editorial note. Opinion pieces represent the views of the named contributor alone.

Write for us
A view worth sharing belongs here.
We publish senior practitioners and researchers with something specific to say about enterprise and mid-market AI.

Don't just keep up. Get ahead.

The enterprise AI brief, handpicked for you each morning. Free.